What is the best day to post on LinkedIn?
Tuesday, Wednesday and Thursday. Sprout Social's March 2026 study of nearly 2 billion engagements across 307,000 social profiles found these three days give the longest and most consistent peaks. Monday and Friday still work, but the windows are shorter: 1pm to 2pm on Monday, and 11am plus 1pm to 2pm on Friday.
Weekends are the quietest days on LinkedIn, which makes sense for a platform people mostly use at work.
What time should a UK business post on LinkedIn?
Late morning to mid-afternoon, UK time, if most of your audience is in the UK. The study reports times in the audience's local time zone, so for a UK audience that means roughly 11am to 4pm on a Tuesday or Wednesday.
If you sell to customers in other countries, post for where most of them are. A Leeds firm selling into the US East Coast, for example, would shift its posts five hours later.
- Tuesday: 11am to 5pm
- Wednesday: 11am to 4pm
- Thursday: 11am, then 1pm to 5pm
- Monday: 1pm to 2pm
- Friday: 11am, then 1pm to 2pm
Does posting time matter as much as people say?
Timing helps, but it is not the whole story. Published "best times" are averages across thousands of accounts, and Sprout itself says to treat them as a baseline. Content that starts a conversation, and replying to comments in the first hour, usually matter more than the exact minute you post.
How do you find your own best time to post on LinkedIn?
Run a simple four-week test. Pick two or three slots from the windows above, post at each one in rotation, and compare impressions and comments in LinkedIn's post analytics. Keep the slot that wins and test a new one against it each month.
A scheduler makes this easy, because you can line the posts up in advance and keep the times consistent. Unavoidably Social publishes natively to LinkedIn personal profiles, and you can plan your whole week on one calendar.
FAQs
Is it bad to post on LinkedIn at the weekend?
It is not bad, but engagement is usually lower because fewer people are on LinkedIn. If you only post once a week, a midweek slot will normally reach more people.
How often should I post on LinkedIn?
For most small businesses, two or three good posts a week is enough to stay visible. Consistency matters more than volume, so pick a number you can keep up.
Should I post first thing in the morning?
Early morning can work for some audiences, but the 2026 data shows the strongest engagement from late morning into the afternoon. Test an early slot against a midday one before committing.
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